You may not know it, but your clients can be the best allies for the marketing of your products, services or articles. Through a strategy, as simple as effective as using the opinions of clients in these actions in a rational and above all balanced way from now on. And from which you can benefit if you develop it correctly for your online store or commerce. Do you want to know in what way?
Of course, to know how to use customer opinions to generate more sales in an eCommerce you must take into account some facets closely linked to modern marketing. Where it is very important that you take into account from now on that customer opinions come directly from consumers who express their opinion voluntarily. Of which you can benefit in favor of the interests of your professional activity.
In this sense, it should be remembered that 70% of Spaniards admit that they use the internet to consult the opinions of other consumers about products or companies, according to the latest study carried out by Opinea. To the extent that it shows that you can be an excellent idea if you use a good Online Reputation to develop your sales and your conversion rate thanks to the opinions of your customers. Especially if these are the best you have in your portfolio at the moment.
Customer reviews: give visibility to your products
Do not hesitate in the sense that customer opinions increase the visibility of your products, contribute to creating a more fluid customer journey, allow you to know the needs of your customers and generate more sales. They can be the best representative you have to achieve the goal of increasing the number of users in the digital business. Few strategies are as effective as this to improve the position of your company little by little and in a very effective way.
While on the other hand, you cannot forget that it is a very powerful weapon to create very special situations. As in the case that negative opinions can be recycled to lead them to become in the end to be like a positive reading. Not surprisingly, there is a risk that sometimes when all the opinions are positive it can lead to consumers or users tending to think that they are false. It is an action that to some extent may be logical due to various motivations and points of view of these people.
Increase products or services
Of course, this is the most relevant objective in this class of commercial strategies on how to use customer opinions to generate more sales in an eCommerce. This is because the opinion of these users can influence the decision made by others. Especially when they have a great reputation with other consumers and can even set a trend in the consumer sector. This has occurred in recent years through influencers who can be one of the most coveted targets for online or electronic stores or businesses.
This can be one of the best commercial strategies that can be adapted from now on because it has a very low or practically zero cost of expenditure. To the point of reducing the budget that companies will have for this concept. With a very easy application since it only requires users who are with our way of managing the company. So that in this way, they become non-conventional collaborators for what is the human resources department. At the end of the day, the objectives that we most desire will be met and that are none other than to get more clients than until now.
As a tool to retain customers
Building customer loyalty costs many times less than recruiting a new one, as shown by some of the industry reports at this time. Offering Internet users the possibility to consult the opinions of other consumers and your customers to share their shopping experience. That is to say, it is shown that at the end of the day it is interesting, as it should be in any of the proposed scenarios.
In this way, you will be able to find out what they appreciate most about the experience and propose solutions if there is any criticism. At the end of the day it is an original and innovative way to be a leader, both in terms of quality of service and of course in customer relations! And this is a factor that can greatly help digital companies to expand in a balanced and efficient way. As few strategies can be carried out at this time and in a very effective way in the goals to be achieved.
Highlight the opinions of your most relevant customers
Within this general context, it is worth noting that web pages that include verified comments and opinions register a significantly higher conversion rate than those that do not. Therefore, do not hesitate at any time to incorporate the latest ratings, along with the stars and the average mark of your store on the home page and in the different stages of the shopping tunnel.
These opinions will allow you to gain their trust during the decision process so that they confirm the transaction and reach the last stage: the payment. But in addition, it will produce another series of performances that you can take advantage of in great intensity from now on. As for example, the ones that we are going to expose below:
Generate more trust among users or clients, but unlike other commercial strategies with greater credibility. To the point that they can make these special people even more loyal.
It is an instrument that can be used perfectly to sell your products, services or items. In a progressive way and from the own reflection on the part of the users or clients. To the point that it is a method that almost never fails.
It allows the image of the commercial brand to be made visible in a natural way, and in this case also effective. You cannot forget that it is a strategy to publicize the business lines that you have integrated into your digital company.
And finally, it becomes a powerful weapon to face the competition. In other words, it differentiates itself from the actions undertaken by other companies with similar characteristics. With its own seal that is based on consistently using customer opinions to generate more sales in an eCommerce.
Promote the opinions of these special users
In any case, you cannot forget from now on that this commercial strategy is a great pretext to promote this kind of practice in digital marketing. In this sense, it is very important to highlight the fact that the main motivation is interest in the brand, followed by the possibility of participating in contests, getting to know the brand better or clicking on advertising. It is, after all, a new incentive that you can encourage to develop these opinions on the part of customers or users.
Regarding this point, it should also be noted that there are various systems that can be used to satisfy these special wishes. So that in this way, the opinions of these people are enhanced. For example, by means of an action as simple to carry out as adding a tab where these opinions are reflected in the main social networks. On Twitter, Facebook, Instagram, You Tube or others with similar characteristics.
Use the big search engines on the Internet
When defining the strategies to know how customer opinions can be used to generate more sales in an eCommerce, the use of the large Internet search engines cannot be absent. In this sense, you cannot forget the fact that if you use these communication channels you will achieve a better and more optimized description of your website in search results, the chances that Internet users will access your website will be greater.
On this factor, the opinions of other people can influence so that others turn their interest in the products or services that we commercialize and also be able to show the philosophy of our corporate body. Where the criticisms of these people from now on are also very valid. Because indeed, it cannot be denied that criticism is not necessarily negative for a business. However, you have to know how to manage them and especially channel them so that in the end the effects are very positive for the store or digital commerce.
From this point of view, this is an action that can be very useful to achieve the most immediate objectives. Focusing it on a positive model of addressing user opinions.