How a dermatologist has become ecommerce

ecommerce

It is no secret to anyone that the 2020 pandemic forced many (traditionally conservative) organizations and individuals to get into e-commerce in order to continue operating their businesses. However, e-commerce turned out to be more beneficial than they expected because many were able to further expand their businesses, either offering more products or services at a much lower cost.

One of these successful cases has been that of the renowned dermatologist By Felipe Madrid which, as a result of the so-called “new normal”, has managed to expand its business by offering not only its professional services, but also products. And is that the Felipe's Shop It is one of the examples of what e-commerce can offer to other individuals interested in starting a business.

What can e-commerce offer to individuals?

Unlike the logical restrictions that apply in physical stores, in the digital world it is possible to relatively offer everything and a minimum cost. In the case of the e-commerce of dermatologist Felipe, not only are the professional services typical of the medical specialty offered, but the business goes further:

  • Consultancy. virtual
  • Un large catalog of products and brands
  • High Quality home delivery and free returns

It is worth remembering that it is not necessary to have department stores or physically have the product offered. In fact, in many situations, the e-commerce owner does not even see what the product is like. How do they do that? Well, using e-commerce methods like dropshipping.

This transformation that Felipe's business model has undergone is perfectly applicable to any other professional (regardless of their profession) or individual who wishes to undertake. However, certain fundamental aspects must be taken into account to be successful in an e-commerce.

Get to know your customers

Internet habits, values, preferences and consumption patterns are very different from traditional consumers. In fact, users who usually buy online are more cautious and informed, since they consult on different websites, as well as on social networks. Therefore, offering only products and services will not be enough to attract them, convert them into customers and retain them.

meet your client

To reach potential customers, it is necessary to use a communication strategy with which they feel "in tune" and it should not be focused solely on promoting products and services. Internet users highly value the fact that talk to the people behind e-commerce.

Avoid falling into a "price war"

price war

While it is true that competition on the internet is "abysmal", this does not imply that it should fall into the absurdity of generating a price war that in the end it will only be possible to further devalue the brand and drive away good potential customers. You have to be very clear that one thing is to offer discounts and promotions, and quite another is to lower prices to such an extent that you are not even able to receive a minimum of profits.

It is important to mention that not all customers who buy from an online store turn out to be ideal. In fact, many of the digital buyers do not end up loyalty to the brand.


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