According to those responsible for the mobile payment system MYMOID, 93% of Spanish smartphone users would use their mobile to buy and pay directly from catalogs, advertisements or marquees. This means that, for companies, the implementation of payments through mobile could considerably increase the advertising profitability and catalog shopping.
According to MYMOID, this payment method has many advantages, including being able sell with a low cost of implementation, reducing time and improving the image of the company. It would only be necessary with install mobile payment solution and adding the code in the edition of these formats to increase the sales channels and would allow companies to reach a greater number of potential customers. This would also reduce the queues in stores by offering more options for users to make their purchases.
This method of payment through mobile offers many ways for businesses to promote themselves and show offers to their customers: catalogs, television commercials, subway advertising, etc. These formats attract the attention of users to buy in their establishments, but it is not always possible to go to buy the product. If the user could buy at that time, the purchase impulse would be taken advantage of and the customer would feel very satisfied to have been able to purchase your product without further hassle.
As indicated by those responsible for MYMOID:
A few years ago it was unthinkable to be able to sell a product on sale by advertising it on the marquee of a bus or in a television commercial. Today this has become a reality thanks to mobile payment. By simply inserting a QR code in catalogs and advertising, customers could scan it and pay for the product instantly.
Despite the fact that this type of sale is not massive in stores, the Spanish see it with very good eyes. According to the survey carried out by MYMOID, 93% of smartphone users in Spain affirm that they would like to be able to buy directly from catalogs, advertisements in marquees, etc.
MYMOID considers that the integration of mobile payment in shops it offers added value to companies because this type of service is beginning to be highly demanded by users. In addition, buying through printed catalogs would allow sellers to know if the expense in the edition, printing and dissemination of these graphic materials is profitable or not, since they could more effectively measure their return.
"With MYMOID we offer solutions that adapt to commerce and not specific technologies that companies have to adapt to" says Jose Maria Martin, CEO of MYMOID. “The merchant can send a payment request directly to a customer's mobile phone through any technology (notifications, SMS, email, NFC, QR codes), and the customer, from his mobile, decides how he wants to pay. In this way, MYMOID integrates directly into any payment flow of any type of company and technology ”.
MYMOID allows you to pay with your mobile safely
MYMOID collect the best of traditional and online methods in a single mobile payment tool, making the speed and convenience of online actions together with the possibility of buying in physical stores just by taking the smartphone are a competitive advantage for SMEs, thanks to a versatile, fast and safe. In addition, it operates under its own Payment Entity supervised by the Bank of Spain and subject to banking regulations, offering all guarantees to businesses and users. Safety is paramount for MYMOID. This mobile payment service allows the early detection of fraud and guarantees the levels of encryption of operations and compliance with all security standards for card storage. In addition, it does not store the financial data of the clients in the device, ensuring the protection of the data in case of loss or theft of the device.