By engagement we can understand the degree to which your consumers interact with your brand. It is based on the fact that customers will develop loyalty to your brand in exchange for a good user experience.
7 infallible strategies that will help you increase engagement
1. Take care of your appearance:
The first impression that customers take of our page is decisive in deciding whether they will make a purchase or not. Make sure it is up to date and has a fresh design.
2. Take example:
It is always good to learn from the greats. Be on the lookout for trends in ecommerce so that your online store does not lack anything and is current in the minds of your consumers.
3. Add value:
For your customers to prefer you, you must offer a differentiator that adds value to your product. A good way to do this is by offering discount coupons for future purchases or a small gift for the first purchase.
4. Add multimedia content:
Do not limit yourself to using photos, the internet has the advantage of being able to include videos or audios that will give your customers a broader vision of your product.
5. Add real opinions:
There is nothing better to make you of a good reputation than your satisfied customers share their user experience. Most potential consumers check before buying to see if your product actually delivers what you promise
6. Make promotions:
Take advantage of holidays or e-commerce events to launch sales or clearance sales that will bring happiness to your buyers.
7. Facilitates searches:
Add a search engine to your store to make it easier for your customers to find products. It is also recommended that you divide your articles into categories and subcategories.