One of the recent Facebook options is the ability to create an online store. We present the steps you must follow to get the most out of this tool and follow the steps to sell on Facebook:
1. Create your page:
Log in to Facebook and create a page for your company. Remember to take care of the appearance and use a suitable language for your target market.
2. Add a store to your page:
To add a store to your page, just click on settings and choose the "Store" option. You will see how new functions are added to your page to improve the shopping experience.
3. Add a payment method:
Although direct payment methods are currently only available in the United States, Facebook offers two options for making payments:
- We can choose to have our customers send us a message at the time of purchase and personally talk with them about the payment method.
- We can choose to have our customers redirected to another website to complete the purchase with the payment method that suits us best.
4. Show your products:
Includes photos and videos showing the most emblematic qualities of each product. Don't forget to use the text box to describe its characteristics.
5. Advertise:
There are various advertising options that will allow you to reach more people. Posts, photos, videos, or entire albums may appear in the news or ad section of Facebook users entering your target market.
6. Build trust:
Invite your users to rate the store and make sure you reply to the messages they send you. In this way you will create an environment of trust for your clients.
7. Use the statistics:
Check which are your most visited products and who are the people looking for your business. With this tool you will be able to know your target market much more precisely.
By following these steps you can use the Facebook store tool as a good way to start e-commerce or as support for your external page.