All the ecommerce pages have completely different needs than a conventional website or blog. A good part of them use very popular eCommerce platforms such as PrestaShop or Magento, which require more specific characteristics and functions. For this reason, today we want to talk to you about the 5 factors that you should consider when choosing an eCommerce Hosting that works with Magento or PrestaShop.
1. Speed and high availability
The loading times in an online store it is a very important aspect. It is known that 47% of buyers who wait for a page to load, 40% of them, will leave the site if it takes a long time to display. Therefore, the eCommerce Hosting that is chosen must guarantee an adequate speed for the operation of an electronic commerce platform.
If you have an online store that generates one hundred thousand euros a day, even a 1 second delay in the availability of the site can mean losses of thousands of euros, something that in such a competitive market simply cannot be allowed.
When it comes to getting the store to load fast, it is necessary that the web design is done as correct as possible. But also hosting has a lot to say, since a correct server configuration that adapts to the CMS Using the store is critical to dramatically improving performance. And let's not forget that the loading speed of a website is an SEO factor that is becoming more and more important….
2. Data center in Spain
If you are going to sell in Spain then it is important that your data center is hosted in Spain. This is essential since improves content download times towards your clients (the information does not have to travel long distances from a possible hosting in the USA) and also is another factor that also helps in SEO. If you sell in Spain you have to have a Spanish IP because Google also values it positively.
3. Security
E-commerce sites are designed to be able to receive payments from customers who buy your products. This means that financial information and personal data must be processed and must not be vulnerable. Therefore, the Hosting that is chosen must offer a Private SSL to increase security and customer trust. Protecting credit card information, as well as logins and passwords, even offering two-factor authentication, are undoubtedly aspects that every trading platform should offer its customers.
4. More than support, you need a technology partner
That your hosting company gives you quality support is something totally necessary. But if you want to go further you do not have to simply look for a specific support to problems but you need hosting to be your technology partner. Today there are many hostings who are experts in the installation, configuration and optimization of Magento and PrestaShop, who have high knowledge of SEO, etc. In short, they are capable of providing a comprehensive solution to all the needs of your business. A good example of this is the people at ProfessionalHosting who offer so much specialized hosting for Magento as for PrestaShop.
5. Mobile platform
It is known that a large number of people are accessing the Internet through their mobile devices such as Tablets or Smartphones, many of them even make purchases. Therefore, a good eCommerce hosting provider should offer personalized support for adapt and optimize your website for mobile. This trend is unstoppable, so in the future most of your customers will browse with their mobile or tablet and your website has to be prepared to provide quality service. Or do you want to lose all that business?
Along with all the above, we must not forget other important factors in the choosing a specialized Hosting for electronic commerce, including:
- Redundant power and infrastructure to avoid potential failures
- Low lactation and connectivity agreements to optimize charging speed
- State-of-the-art web servers
- Automated backups
- Email accounts and spam prevention
- Fixed IP address
- Servers compliant with PCI (Payment Card Industry)
We hope to be of help when it comes to choose your hosting for eCommerce.
Very interesting article. It goes to the point with those aspects that must be taken into account in our e-commerce. It is important to consult with the hosting provider on each of these aspects to be sure that the online store will have sufficient support and all the resources it needs.