5 Benefits and advantages of SEM positioning

sem strategy

La SEM strategy It is characterized by offering results in a very short period of time. This translates into a potential increase in customers and sales.

Compared to other strategies, you can see the changes that your company can achieve with the SEM in a much more agile way, being the favorite strategy of new entrepreneurs.

If we are just taking our first steps on the web and our brand has just got its website and social networks, it will be a real challenge to position ourselves among the first results of a random search. It is the dream of many brands to be among the first results of Google, but it is not an easy task to achieve it organically.

seo vs sem

If you go to a marketing professional looking for results in a short time, they may suggest two possibilities, SEO or SEM positioning. And it is in the second option that we will make special emphasis throughout this article.

SEM is the acronym for Search Engine Marketing, and it is a paid strategy that allows us to buy the first places and appear in the first search results in the main search engines such as Google, among many others.

The definition of SEM is quite simple, and to understand a little more about this strategy, we would like to talk to you directly about its most relevant benefits:

Rapid increase in web traffic

web traffic

Not all visitors may sign up for the service or purchase the product, but better traffic translates to better rankings.

We want increase visits to our website, and with the support of Google Adwords and a SEM strategy, we will achieve this in less time.

We have to understand that a monetary investment is required, but if we talk about time investment, we will save a considerable amount.

Better personalization in segmentation

A good strategy must be focused on a segment of the market in order to achieve more effective results. Our brand audience is made up of people of different ages, gender, location and interests. We can set the campaign in the hours and days in which our brand's ads will appear in order to capture a particular segment.

Easy monitoring

The quality of the strategy that we apply in our campaign depends largely on the measurement capacity that it provides us. Being able to evaluate the process in time will allow us to make decisions about the progress and determine if the results are as expected in case changes are needed.

SEM campaigns provide us with a lot of information that we can analyze in detail with Google Analytics, ideal for measuring the level of interest of users who visit our website.

It is an ideal complement for SEO

seo sem

It is difficult to detach ourselves from the SEO strategies o Search Engine OptimizationTherefore, the combination of both formulas can achieve better results. If we generate quality content, with a SEM advertising strategy; results can be tremendously enhanced.

Customer Acquisition

Investing in the marketing strategy guarantees us access to a greater reach, and as a company, It is our goal to attract more customers. With a successful campaign we can convert that traffic into customers, preventing them from being just visits without purchases or hiring.

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