There are few current brands that are not influences directly or indirectly through social networks. This is because we rely much more on the opinions of our friends and family than on what a stranger can tell us on TV. Studies affirm that social networks can influence up to 50% in online transactions.
That is why if we want to create a strategy to make ourselves known on social networks we must carefully follow these steps:
1 Have realistic expectations:
No social campaign has been immediately successful. The use of social platforms should focus on attracting, nurturing and creating relationships with consumers. Trying to sell without first establishing a relationship with our potential customers will not give the same result of researching their tastes and interacting with them.
2. Create quality content:
What catches the attention of social media customers is the content that attracts attention. You can use fashion trends and relate them to your product or service to make it easier for them to find you and have to talk.
3. Look for them to speak well of you:
Many people are influenced by the comments of different personalities on the internet. These are known as "influencers" and act as leaders for your niche markets, therefore you must find a way for them to speak well of you and make use of your brand. One way to do this is by offering samples of your products for them to review online.
4. Use the networks to give yourself credibility:
Make sure your satisfied consumers talk about your brand and rate it. There is no better advertising than word of mouth, and if potential customers can see the satisfaction that your brand produces, they will very likely decide to give it a try.