Around one in six European companies employ at least ten people, sell products and services online, either through official websites or through applications during the past year. Among those companies, most of them sold products in their own country, while less than half of these sold products to consumers in other countries outside of Europe. More than a quarter of the companies that sell products online sold products to consumers outside of Europe.
These statistics were published by "Eurostat", which shows that the profits of companies located in the European Union have been increasing their online sales from 12 percent in 2010 to 16 percent in 2014. "And since then these figures they have remained stable. "
97 percent of companies in the European Union had online sales last year, and the consumers of these were in the same country of origin, while 44 percent sold to consumers living in other countries that are part of the European Union. And 28 percent sold products to consumers outside the European Union.
The European Union is working hard to turn its entire region into one digital market, in which acquiring products should be as easy and simple as buying a product in a physical store, no matter where the customer is in the European Union.
This idea of making the whole European Union a single market is a revolutionary idea, since the online market is becoming much more famous than physical stores, the idea that all countries work together for customer satisfaction regardless your place of origin may change the definition of customer satisfaction.